Privacy Policy

Privacy Policy — Vibrant Wolf

Last updated: June 2026

Vibrant Wolf (“we”, “us”, “our”) is committed to protecting your personal data in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) of India and other applicable laws.

1. What Data We Collect

When you place an order, we collect: Name, Phone Number, Email Address, Delivery Address, and Payment method preference. We do not store card or UPI details — payments are processed by secure third-party gateways.

2. Why We Collect It (Purpose)

• To process and deliver your order
• To send order confirmations and shipping updates via SMS/Email/WhatsApp
• To resolve complaints or returns
• To improve our products and services

3. Legal Basis (DPDP Act 2023 — Consent)

By placing an order on vibrantwolf.com, you provide free, specific, informed, and unambiguous consent for us to process your personal data for the purposes stated above. You may withdraw consent at any time by contacting us (see Section 7).

4. Data Sharing

We share your data only with:

• Shipping partners (name, phone, address) — to deliver your order
• Payment gateways — to process payments securely
• Meta (Facebook/Instagram) — anonymised event data via Meta Pixel for ad measurement only

We do not sell your personal data to any third party.

5. Data Retention

We retain your order data for 3 years for legal and accounting purposes, after which it is securely deleted. You may request earlier deletion (see Section 7).

6. Your Rights (DPDP Act 2023)

As a Data Principal under the DPDP Act, you have the right to:

• Access — know what personal data we hold about you
• Correction — correct inaccurate or incomplete data
• Erasure — request deletion of your personal data
• Grievance Redressal — raise a complaint about how your data is handled
• Nominate — nominate another person to exercise rights on your behalf

7. Contact — Data Grievance Officer

For any data privacy requests or complaints, contact us at:

Email: hello@vibrantwolf.com
Response time: Within 72 hours

8. Cookies

We use cookies for cart functionality, analytics (Google Analytics), and ad measurement (Meta Pixel). By using our website, you consent to our use of cookies. You may disable cookies in your browser settings.

9. Changes to This Policy

We may update this policy periodically. The updated version will always be available at vibrantwolf.com/privacy-policy with the revised date at the top.